Introduction by Guy Thomas-Cornwall Council
“As part of the ongoing work of the Porthtowan Beach Management Group (PBMG), it was requested that I undertake a town-centre management audit of Porthtowan. The aim was to identify issues of concern and focus future PBMG work. This style of audit is based on the work I did as a Town Centre Management Specialist with Cornwall Council. Whilst Porthtowan is clearly not of the scale of a town centre, the principles of the audit are very much the same. Any destination – be it a large town or a small village, needs to provide a quality product, a good user experience and have a clear identity within the market place. The audit, therefore, looks at a number of core aspects; public realm, the business offer, the user experience, marketing/branding consistency, as well as suggesting some areas of future support and focus for the PBMG”.
See the full PDF report in the link above.